SEO TIPS web site promotion tricks
Tune your content
Search engine optimization begins with your site content. The reason content is so important is that search engines attempt to be honest information brokers – that is, they try to direct people to pages that actually deliver the content being sought. Therefore, the most important SEO technique is to provide real, substantive information on your services, programs and issues or topics. The trick is to do it with the phraseology people will expect and use when searching for the information. Here's how:
1. Identify your key topics. Put together a list of the important services, programs, issues, and other topics that you want the world to come to your site to learn about. Get into detail. For example, if you conduct research on several subjects and could say something of substance on each, list the research subjects separately, rather than lumping them together under the general rubric, "research."
2. Find the best keywords, or search terms, for each topic. Brainstorm a list of phrases (two to four words long) that you think your audience will most often use when searching for information on each of your topics. Make them specific. (It's hard to come out on top in search results for broad search terms because there's so much competition.) For example, if one of your research topics is the impact of climate change on the skiing industry in Vermont, try "global warming skiing Vermont" rather than just "global warming impacts." If you offer free after-school arts classes in the Bronx, make sure you include "Bronx" in your search terms.
3. Identify subtopic keywords that describe specific aspects of your topic. For example, for the topic, "reduce reuse recycle," a subtopic might be "curbside pick-up."
4. Write at least one webpage for each topic. In each case, take the best keyword phrase you came up with and use it for the page title. You'll have to turn it into English, of course. For example, you might turn "global warming skiing Vermont" into "Global Warming's Impact on the Vermont Ski Industry" or "Global Warming Projected to Hurt Skiing in Vermont." Put variations on the same keyword phrase in your first sentence or paragraph, and use them several more times on the page, ideally towards the top. Elsewhere on the page, use the other keyword phrases and subtopic keywords. But don't just throw these terms around without saying anything real. Instead, try to write something of substance that will be of value to your audience. Throughout, use the most specific and concrete terms associated with your topic that you can.
Search engine optimization begins with your site content. The reason content is so important is that search engines attempt to be honest information brokers – that is, they try to direct people to pages that actually deliver the content being sought. Therefore, the most important SEO technique is to provide real, substantive information on your services, programs and issues or topics. The trick is to do it with the phraseology people will expect and use when searching for the information. Here's how:
1. Identify your key topics. Put together a list of the important services, programs, issues, and other topics that you want the world to come to your site to learn about. Get into detail. For example, if you conduct research on several subjects and could say something of substance on each, list the research subjects separately, rather than lumping them together under the general rubric, "research."
2. Find the best keywords, or search terms, for each topic. Brainstorm a list of phrases (two to four words long) that you think your audience will most often use when searching for information on each of your topics. Make them specific. (It's hard to come out on top in search results for broad search terms because there's so much competition.) For example, if one of your research topics is the impact of climate change on the skiing industry in Vermont, try "global warming skiing Vermont" rather than just "global warming impacts." If you offer free after-school arts classes in the Bronx, make sure you include "Bronx" in your search terms.
3. Identify subtopic keywords that describe specific aspects of your topic. For example, for the topic, "reduce reuse recycle," a subtopic might be "curbside pick-up."
4. Write at least one webpage for each topic. In each case, take the best keyword phrase you came up with and use it for the page title. You'll have to turn it into English, of course. For example, you might turn "global warming skiing Vermont" into "Global Warming's Impact on the Vermont Ski Industry" or "Global Warming Projected to Hurt Skiing in Vermont." Put variations on the same keyword phrase in your first sentence or paragraph, and use them several more times on the page, ideally towards the top. Elsewhere on the page, use the other keyword phrases and subtopic keywords. But don't just throw these terms around without saying anything real. Instead, try to write something of substance that will be of value to your audience. Throughout, use the most specific and concrete terms associated with your topic that you can.
